/// PORSCHE OF SALT LAKE CITY FACED SIGNIFICANT CHALLENGES IN STANDING OUT IN UTAH'S HIGHLY COMPETITIVE LUXURY AUTOMOTIVE MARKET, WHERE AFFLUENT CUSTOMERS ARE BOMBARDED WITH DIGITAL AND TRADITIONAL ADVERTISING FROM RIVAL BRANDS LIKE BMW, MERCEDES-BENZ, AND AUDI. THE DEALERSHIP STRUGGLED WITH LOW BRAND VISIBILITY AMONG LOCAL HIGH-NET-WORTH INDIVIDUALS AND AUTOMOTIVE ENTHUSIASTS, AS WELL AS LIMITED ENGAGEMENT WITH YOUNGER, DIGITALLY-SAVVY BUYERS WHO PRIORITIZE IMMERSIVE, AUTHENTIC STORYTELLING OVER TRADITIONAL SALES PITCHES.